What is Pink Friday???

Pink Friday is a nationwide event dedicated to celebrating and supporting small and local businesses. Established in 2020, it takes place annually on the Friday before Black Friday, encouraging shoppers to discover and support small retailers first during the holiday season.

Pink Friday highlights the value of community, urging shoppers to invest in the vibrancy and diversity of their local economies before turning to big-box retailers.

This is the second year Desert Sol is participation in Pink Friday.

This year, PINK FRIDAY lands on Friday, November 22nd. We will be celebrating by our biggest sale of the year all weekend in-store & online.

This is a great time to invest in your local community and SHOP SMALL FIRST.